Leadership World: Women,Media and Technology

“Metadata”…that’s hot!

Live from We Media 08 Miami in the University of Miami…

Snapshot_20080227_5 During the first break out session of We Media 08, I (and the rest of the uVu crew) attended Search World | Trust, relevance and rights.

Session Chair: Jim Kennedy, VP Strategy, The Associated Press. Guest speakers included: Fabrice Florin, Executive Director, NewsTrust, Mary Hodder, Founder, Dabble, Josh Cohen, Director, Business Development, Google News .

I have to say that I was pretty excited about this session because someone from Google would be there. The session started out with Jim Kennedy showing us a fun party trick. He told us to go to www.google.com and search the news of the day. Jim searched “power outage” and what do you know, the #1 news result on Google was from The Boston Globe (odd that the number one news result on the Florida power outage came from Boston). I thought that was amusing.

The topic of the session: “How do we filter search results?” Right now they do not have the answers.

Mary Hodder started the conversation with the topic of Metadata. In short Metadata is data about data. Metadata is used to organize content. It can also be used to make your content discoverable (such as tags) by search engines. What is content if no one sees it, right? Mary noted that publishers see media different from the users. We (the content provider) need to find a common ground and create a standard format. This way, systems will be able to grab the hooks from the metadata. In its basic form, the content provider will provide the title, summary, author, and publisher’s information. SIMPLE WORKS!

Fabrice Florin went on to ask users of NewsTrust to evaluate content on basic core of journalism standards (12 key qualities) on how the information performs. By doing this their members are developing a general idea of how to create content.

So what is Google’s position on all of this talk of standardization and metadata? They believe the more information the better; however the scale of standardization would be tremendous. There are millions of content creators…it is not all about the news organizations on the internet. People get their information from all over. This leads Google to geocoding. Wikipedia defines geocoding as “the process of assigning geographic identifiers (e.g., codes or geographic coordinates expressed as latitude-longitude) to map features and other data records, such as street addresses.”

Confused? Us too.


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